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The best free home business advertising is by word of mouth. That's right! A person talking about you, your product or service, the name of your home based business is the best free advertisement you can get. A satisfied customer who has been treated kindly and found that your product or service performed beyond her expectations is your best free advertising for your home based business. She will not go out of her way to tell everyone she knows about you and your home business, but if it is ever a topic of conversation among friends, you are the recommendation! Once you have your satisfied customer, you could also ask her if she knows anyone that could benefit from that same product or service that you provided to her. If you provided your services successfully, generally there's no problems with her giving recommendations. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ A Recommendation is The Best Free Home Business Advertising.It is a recommendation between two acquainted people that would, under normal circumstances, trust each others experiences and opinions. How powerful is that free home business advertising? Ahhh, but be ever so careful! Customers can be fickle! Treat her badly, or your product or service does not perform as expected, expect some negative home business advertising on her part. Here again, the best free negative home business advertising is also by word of mouth, more so than positive advertising. Negative advertising is far more powerful than the satisfied customer's best recommendation. Studies have shown than an unsatisfied customer will tell 5 times as many people about her bad experience, as she would about a positive experience with you and your home business. My advice would be take very good care of your customers. If there is a complaint, satisfy the complaint quickly. Ask if your customer is satisfied with the resolution. This is why customer service, customer follow-up, achieving customer satisfaction, and the product or service guarantee are so important when advertising. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Business Cards are Important in Getting Additional Free Advertising!Business cards or extra brochures can be helpful when your clients are making recommendations to their friends or relatives. Be sly in throwing in an extra business card and brochure when shipping your products. Put one business card on your invoice and one on any additional product advertising your give her. Keep your Business Name and products in front of her. If you don't do your own shipping, then throwing in a business card or two when you do your follow-up is advisable. Doing this also keeps you in front of your customer, provided that she doesn't throw it out or stuff it in a drawer somewhere. Speaking of follow-up, I have one more thing to add to this page. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Follow-up is More Important than Making The Sale!So often I see people work their backsides off trying to get the sale only to loose future sales in the follow-up, or rather the lack thereof. Follow-up is so important and can only add value to your free home business advertising. Follow-up can be as simple as a phone call to see how she is doing, a quick e mail to say you were thinking about her. You want that customer buying from you again and again, don't you? The follow-up is critical to your success! Want your customer to be really impressed? Write them a hand written note and send it to them in the mail. You may ask, "Why is this so impressive?" It's impressive because it takes a little thought, and time to do. Wouldn't you be impressed upon if someone did the same for you? ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ There is another form of free home business advertising, but it involves owning a web site. This topic will be covered in the future, under the heading of Home Business Online. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Click here to leave Free Home Business Advertising and return to Home Business Advertising. ~ ~ ~ ~ ~
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