Free Home Business Advertising Priceless to Your Home Business!
The best free home business advertising is by word of mouth. That's right! A person talking about you, your product or service, the name of your home based business is the best free advertisement you can get.
A satisfied customer who has been treated kindly and found that your product or service performed beyond her expectations is your best free advertising for your home based business.
She will not go out of her way to tell everyone she knows about you and your home business, but if it is ever a topic of conversation among friends, you are the recommendation!
Once you have your satisfied customer, you could also ask her if she knows anyone that could benefit from that same product or service that you provided to her. If you provided your services successfully, generally there's no problems with her giving recommendations.
A Recommendation is The Best Free Home Business Advertising
It is a recommendation between two acquainted people that would, under normal circumstances, trust each others experiences and opinions. How powerful is that free home business advertising?
Ahhh, but be ever so careful! Customers can be fickle! Treat her badly, or your product or service does not perform as expected, expect some negative home business advertising on her part.
Here again, the best free negative home business advertising is also by word of mouth, more so than positive advertising. Negative advertising is far more powerful than the satisfied customer's best recommendation.
Studies have shown than an unsatisfied customer will tell 5 times as many people about her bad experience, as she would about a positive experience with you and your home business.
Our advice would be take very good care of your customers. If there is a complaint, satisfy the complaint quickly. Ask if your customer is satisfied with the resolution.
This is why customer service, customer follow-up, achieving customer satisfaction, and the product or service guarantee are so important when advertising.
Business Cards are Important in Getting Additional Free Home Business Advertising
Business cards or extra brochures can be helpful when your clients are making recommendations to their friends or relatives. Be sly in throwing in an extra business card and brochure when shipping your products. Put one business card on your invoice and one on any additional product advertising your give her.
Keep your Business Name and products in front of her.
If you don't do your own shipping, then throwing in a business card or two when you do your follow-up is advisable. Doing this also keeps you in front of your customer, provided that she doesn't throw it out or stuff it in a drawer somewhere.
Follow-up is More Important than Making The Sale!
So often we see people work their backsides off trying to get the sale only to loose future sales in the follow-up, or rather the lack thereof.
Follow-up is so important and can only add value to your free home business advertising. Follow-up can be as simple as a phone call to see how she is doing, a quick e mail to say you were thinking about her.
You want that customer buying from you again and again, don't you? The follow-up is critical to your success!
Want your customer to be really impressed? Write them a hand written note and send it to them in the mail thanking them for their business or ... whatever! You may ask, "Why is this so impressive?" It's impressive because it takes a little thought, and time to do. Wouldn't you be impressed upon if someone did the same for you?
Blogging used as Free Home Business Advertising
Blogging is another form of free home business advertising. Though the actual web site blog may not be as popular as it use to be, it still can be used to promote product and services, or just business in general. We still use a form of blogging to promote this site. It's one of the business advertising tools provided by SBI, our site hosting service. To see what our home business news blog consists of you can click here.
Generally weI have seen a business start a web blog announcing new product or services and have the links pointing back to their web site. We see many people to try use blogging to build and promote thier businesses just to find out blogging has good points and bad.
For more information on blogging and its use for small businesses, you can check out this link:
Is blogging right for you? Link Link
Social Media is a Growing form of Free Home Business Advertising
Social media is a powerful form of free home business advertising for both the brick and mortar, and online businesses. Customers can tell of their experiences with you, your business, your products or services, and even provide links to your online business web site through web sites like Facebook and Twitter.
Social media is a new medium that we have not had a lot of experience or dealings with other than what we have already mentioned above. We keep hearing more and more about it every day.
n Facebook, you can create a page for your business. Once your page is created, you can tell people what you or your business is up to.
We've had friends suggest that we become a "fan" of businesses or organizations in Facebook. If we become a fan of a business or organization, updates are made available on our Facebook page. To us it's a newer form of blogging that can promote your business.
Some organizations use Facebook to promote support for donations to their causes.
We believe Twitter is similar to Facebook, just a somewhat differnt format. We don't have a "tweet" page at the time of wrting this page.
Fortunately, our web hosting company provides the home business advertising tools we need to promote this web site without me being the expert web site traffic producers we would need to be with other site hosting services. The social media site links below is one of the tools provided Site Build It! (SBI) that guide visitors to this site.
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