Create Customer Benefit Statements to Entice Sales to Customers

Strong and compelling customer benefit statements that your product provides will sell your customer and convince her to buy. On the product features page we talked about how to determine product features - what you and your potential customer thought your products provided to them.

We will now take your product features and covert them into product benefits that will compel your customer to buy.

We used personal checks as our product and determined the following positive and negative features:

Examples of positive product features for personal checks:

800 + personalized designs.
Watermark imprinted for security and authenticity.
New checkbook leather cover with each box ordered.
200 deposit slips per box.
Free transaction registers included.
Delivered to your mailbox in 5 business days.

Negative product features for personal checks:

You may have to pay more for the checks than your bank would charge you for the same quantity of personal checks.
I have to give you my personal banking information.
Shipping and Handling is not included in the base price.

Our task now is to change these feature statements into customer benefit statements that the customer can identify with and be compelled to purchase.

Product Benefit Statements Create a Need for Your Targeted Customers to Buy Your Product

Providing customer benefit statements that will catch your customer's eye and create a need for your product will produce sales. Yes a need! Your customer may want to purchase your product but that does not mean that she will buy. There has a to be a need to purchase - a desirable benefit that she can relate to.

You are reading this web page because you have a need, a desire to find out about home business marketing and providing benefits statements that will create sales.

Your benefit statements must answer the burning question of your customer ... "What's in it for me?" She must believe that your product will provide the desired benefits to offset her hard earned dollars she will spend.

So, your benefit statements must compel and create a desire to purchase, while remaining truthful. Do not overstate benefits!

Paint a Picture for Your Customer with Your Benefit Statement!

When writing benefits, try to create a picture in your customers mind. Creating colorful benefit statements will cause her to pause and consider buying your product.

Let's go back to personal checks and consider some benefit statements that may promote our product:

800 plus colorful and original designs to customize and personalize.
Over 50 categories to browse!
Free checkbook cover, with several colors to chose from!
Guaranteed delivery to your mail box within 5 business days!
Free shipping and handling with orders of 750 or more!

OK... OK, these may be lame statements if your reading this, and really are not interested in purchasing personal checks. BUT, there are a couple of things I want you to notice here.

We took "800 + personal designs" and created a descriptive benefit statement that could entice her to look what categories we have.
Instead of offering a leather checkbook cover with every box ordered, we offered some color choices. This could be a cost savings to us since we were offering a leather cover with every box.
We guaranteed that it would be in her mail box in 5 business days.
Feature statement did not guarantee delivery, but it's not costing us any more to offer it.
We took the negative feature of shipping and handling and changed it into a positive benefit, but at additional costs. We will do some strategic marketing to help cover these costs.

Test Your Customer Benefit Statements on Your Target Market to Make Sure That They Work!

Testing your benefit statements for your product is key before spending hard earned money on advertising. Remember the point of a benefit statement ... it's to get customers to buy your product and be happy with it to hopefully come back for more.

If you overstate the benefits to your target market and she does not believe that your product will perform to her expectations, you will be spending excess dollars in advertising your products.

Test your benefit statements on your target market. Question as to the performance of your product benefit statements and what your customers think of your product. Their feedback could provide additional benefits that could enhance your advertising dollars that will be spent.

Here again, negative feedback could help with future improvements to your product. It could also help you to prepare statements about the customer perceived problem with your product to ease your customer's concern.

What are the Best Customer Benefit Statements to Provide to Your Customers that Produce Sales?

Sales producing benefits will create an answer your customers most burning question of ...

... I have stated it before on this page. Did you get it?

Here it is again. Are you ready ? .....

Your customer will ask herself "What's in it for me?" while reading or listening to your benefits. When she finds the answer to that certain something that solves a physical or emotional problem for her, she will be encouraged to buy.

I say her, it could be him - doesn't matter. It applies to male or female. Hit that problem hot spot on the nose and you're half way there!

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